The first year of the Play at Best Buy campaign was launched to showcase top gaming deals in place of the cancelled E3 event in 2020.

As Best Buy stores were able to stay open during the time, we looked for ways to bring the campaign in-store to generate excitement. As such, I designed a series of in-store animated ads promoting the campaign and deals. Special care was taken to the pacing of the ads to ensure customers had enough time to view the deal while still being engaging.